If your content strategy is no longer delivering, it may be time to reengineer your workflows. Read on to find out how to identify and prioritise opportunities, select the right technology, get business buy-in, and steer clear of project pitfalls.
When creating, managing and delivering great content is central to your marketing efforts, you can’t afford a sub-standard production process. And although rebuilding your content process may seem like a daunting prospect, it doesn’t need to be.
Here we’ve laid out some some simple steps you can take to, first, do the groundwork needed to understand the causes of your workflow problems and begin building a strong case for action. We’ve also outlined some guidelines for choosing the right software for your needs, securing buy-in from stakeholders and setting expectations, and avoiding change management traps.
Whether you think you need to make minor adjustments to your workflow or rebuild things from the ground up, content process transformation can be a daunting prospect. Start transforming your content process today by following these 5 simple steps.
> Read MoreTrying to get people to accept the need for change can be challenging, but if you’re certain that you need to transform your content process to meet business demands then you simply need to build a convincing case. Plan for success and get the ball rolling on your transformation project today.
Most change projects fail because of lack of planning. Content process transformation projects are no different – that’s what 60% of your project effort must go into discussing, validating, testing and scheduling the “doing”, before the doing even begins.
Understand your root causes and build a case for change by investing up-front effort, mapping the workflows, identifying and ranking opportunities, sharing your findings and winning allies and collecting intelligence.
The underlying flaws in your content workflow are as much to do with people and process as the applications you’re running. Discover why you should establish your content process requirements accurately and fully before plunging into technology selection.
Read MoreIt would be great if the answer to your content woes was as simple as installing some new software. But with proper discovery and analysis you’ll soon find that people (training, time management, task allocation) and process (who does what in what order) will need as much of a refresh as your application stack.
If you don’t address the weaknesses within your people and processes before making a decision about which software solution is the right one for your content production needs, then you’re destined for trouble, no matter how sophisticated the technology is.
By establishing clear and complete requirements you’ll fix the right workflow problems and avoid creating new ones, reduce unnecessary business impact and customisation costs, and you’ll be better placed to win the change management battle.
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